A kinetic chain is an engineering concept used to describe human movement. Starting from a strong base, kinetic energy amplifies as it moves from one body part to the next. Correct technique leverages the full system to perform powerful motions such as a tennis serve or a right hook.
We use this same principle in our work, starting from strong technical fundamentals and a firm understanding of the challenges at hand. Those lead to accurate insights, which we use to inform what and how we create the most effective and efficient product.
